We design, build and operate customer and commercial systems — from face-to-face customer engagement to complex business logic and developer tooling — in as many countries as you need. Some we build for you; some we build and operate as our own platforms, deployed into your infrastructure. Either way: exactly what you need, without the licence costs of off-the-shelf software.
Every enterprise software demo looks like a fit. The bill arrives later — in seats you don't use, in workflows bent to the tool, and in change requests that take a quarter.
Per seat, per year, forever — and it grows with headcount, not with value.
You own the solution. Licensing stays minimal, or disappears entirely.
80% out of the box; the remaining 20% is where the budget goes.
Built from your process outward. The awkward 20% is the starting point.
One global config, then a local exception list nobody maintains.
Local legal, health and insurance rules designed in.
Connectors sold separately, by a partner, on a separate roadmap.
HR, finance and operations systems connected as part of the build.
An account manager, a ticket queue, an implementation partner.
The CEO, the lead developer and the lead designer. Directly.
We also work inside Salesforce and SuiteCRM when that is genuinely the right answer.
Four capabilities, one way of working. Each product below has its own page with the full story.
Systems that connect a business to the people it serves — at the counter, before the appointment, and everywhere the relationship is managed.
A custom CRM built around how hearing-aid retailers actually work with customers in person — the in-store journey, follow-ups and aftercare — rather than a generic sales pipeline bent to fit. Built to the retailer's process, integrated with the systems they already run.
Read more →An AI patient qualification and engagement platform for hearing care. It pre-screens inbound enquiries through validated clinical self-assessments, prepares qualified patients before their appointment, and hands the clinician a complete, sign-off-ready data pack before the patient arrives. Every result is confirmed by an audiologist; the platform holds no personal data.
Read more →A health insurance claims portal for hearing care. It streamlines how claims for hearing services and devices are submitted, tracked and settled — connecting clinics, insurers and patients so a claim moves from consultation to payout without paper forms or phone chases.
Read more →The rules that run a business, managed in one place and kept consistent everywhere they're used.
A single source of truth for pricing logic — prices, discounts, insurance vouchers and every other cost-influencing factor, evaluated per customer. Rules are updated centrally, without code changes, and every consuming application gets the same answer. A built-in cost simulator shows the impact of a pricing strategy before it goes live.
Read more →Tools that keep the knowledge inside a codebase from walking out the door.
A durable, searchable, git-backed knowledgebase for any codebase — so the context that usually lives in developers' heads doesn't leave when they rotate off. Pages are plain markdown in your own repo. AI can draft from the code, but every page is reviewed by a human before it's published. Self-hostable, and exportable to Word or a static site for clients.
Read more →The connective work that makes the systems you already run talk to each other — CRM, HR, finance and operations — so your data and logic live in one place and work everywhere.
Strategy, engineering and design sit at the same table across three countries. Whoever you speak to is working on your project.
Frames the problem with your management team and stays on the project until it is running. No account layer.
Builds the solution he helped design — including the integrations into HR, finance and operations. No handover.
Designs interfaces and content flows for the staff who use them daily, not for the demo. No shelfware.
We build with AI throughout our own process — but we treat it as a way to move faster on the repetitive and exploratory work, never as a replacement for the human deciding what's right. The boundary is deliberate, and it's the same one we build into everything we ship.
Where our software uses AI, one principle governs it: human sign-off, no black box. It can draft, score and suggest — but nothing is published, recorded or acted on until a person approves it. The source of truth stays in your systems. No proprietary lock-in.
This isn't a policy on paper — it's built into what we ship. Our Support & Knowledge Hub lets AI draft documentation straight from a codebase, but every page lands as a draft for a human to review and approve before it's published. The same principle governs MyHearing, where no output reaches a clinical record until an audiologist confirms it. Accelerate the work; keep the judgment human.
Tell us what you're trying to accomplish and we'll get back to you with how we'd approach it. No pitch deck, no obligation.